And Specials

 

Harvey Mackay is the best-selling author of "Swim With the Sharks Without Being Eaten Alive."

There's an English proverb that goes: "One father is worth more than a hundred schoolmasters."

Fathers can teach their children many important lessons. Father's Day is Sunday, June 15, and it brings to mind some of the valuable lessons I learned from my father, Jack Mackay. I've shared many of them with you in my books and columns, but here they are, in one nice package, for the 64.3 million fathers out there.

My dad headed the Associated Press in St. Paul, Minn., for many years. He lived by deadlines. When he told his 10-year-old fishing partner, "Be at the dock at 7:30 a.m." and I arrived at 7:35, I would be holding my fishing pole in one hand and waving bon voyage with the other. Time management 101.

When I began my career selling envelopes, I asked my father how I could make twice as much money as my fellow sales reps.

He asked me how many sales calls my peers made every day. I told him that everyone made about five calls a day, and I could match them call for call.

"No good," he said. "Do what they do and you'll make what they make. Figure out how you can get to 10 calls a day and your income will double."

We worked out a game plan, which became a life plan. I learned when the buyers were in the office and worked according to their schedules, which sometimes meant anytime from 6 a.m.-8 p.m. and Saturday mornings. I quit making cold calls, was among the first to get a cell phone and learned many other time management tips from my father.

TRUST is the most important five-letter word in business and in life. When I was only eight years old, he said: "Son, would you like to learn a lesson that might save your life some day?"

"Sure I would, Dad," I answered.

"Just slide down the banister and I'll catch you," he urged.

I slid ... and landed on the carpet. As I dusted myself off, he announced, "Never trust anyone completely. Keep your eyes open and your wits about you."

Similarly, my father encouraged me at a young age to keep track of all the people I met on Rolodex cards, now on my computer. He was a master networker. He knew where to get stories, much like I learned where to get sales.

Maybe the most important lesson my father taught me was that your best network will develop from what you do best. In my case that was golf. When I joined the sales game after college, where I had been a varsity golfer at the University of Minnesota, my father suggested I join Oak Ridge Country Club, which I couldn't afford. Because Oak Ridge was historically at the bottom of the city golf league, I offered to play for them and try to win them a championship. Six months and numerous meetings later, I was admitted to the club where I gained access to many of the major companies around town.

My father also taught me that the big name on the door doesn't mean diddly. You have to know who the decision makers are.

In addition, he warned me against telling anyone how I vote. That's why it's a secret ballet. The Democrats think I'm a Republican, and the Republicans believe I'm a Democrat.

My father's greatest professional attribute was his nose for a good story and his zeal in getting it. He taught me the same desire, determination and persistence for sales.

After a skiing accident that landed me in the hospital for 35 days in neck traction, he told me, "You can take any amount of pain as long as you know it's going to end."

My father taught me many more life lessons, among them:

Now Go Sell Something!

If you haven't checked out Selling On Purpose you need to now. If you already have, you need to check out our latest updates including new products on our Anthony Robbins page, our new Authors page where you can select from over 50 authors of high quality sales, management and motivational products. You can hover over any author's name for their bio before you go to their page. But wait... there's more! We have a new section featuring Nightingale-Conant publishing with a huge selection of categorized products on dozens of topics.

If you are not one of our in house dealers or have not directly signed up for this newsletter, use the Subscription link at the top right column, or below to continue to receive our newsletter. We recently experienced a computer malfunction and have lost hundreds of email addresses. You could help us out a great deal if you would forward this out to any of your associates in sales or management, in any industry. Thank You.
If you previously unsubscribed we apologize for the inconvienience.