The Effective Use of Tie Downs in RV Sales

Greetings,

Since it’s been a while since my last post I wanted to do something a little different and offer a video training session on the proper use of tie downs and tag ons in RV sales training.  In my travels I find there are a few sales techniques that are widely heard of, but poorly understood.  Many common selling techniques have actually never been shown to a vast majority of sales people and even more so, how to apply them directly to RV sales. I hope this will help. Read More…

Posted under RV Selling

This post was written by Chuck Morgan on December 7, 2008

Tags: , , , , ,

California RV Show Final Update & Interviews

I just returned yesterday from another full day at the 56th Annual California RV Show.  You may be asking yourself, what does this have to do with RV sales training?    From my perspective, a lot.   One of my dealer friends said, (jokingly) “I didn’t know you wanted to be a journalist”.  I undoubtedly would fail miserably at journalism, not due to lack of style or ability mind you, but because I like the truth.  It never lies, it’s absolute.  You can see where I wouldn’t fit in today.  Since there are a number of new subscribers a brief explanation may be in order. Read More…

Posted under Attitude, Dealership, RV Selling, RV Show

This post was written by Chuck Morgan on October 21, 2008

Tags: , , ,

California RV Show Update & Interviews

Be sure to check out the video interviews at the end of this post.

I spent the first Sunday of the 56th annual California RV Show in Pomona, CA visiting with all my associates, friends, sales pros, managers, owners and basically everyone I know in Southern California that is in the RV business.  This show means alot to me personally as I have spent many years selling and managing this particular event.  It is big business here in California and usually takes sales through to the New Year.  I got excited just pulling in the parking lot as memories of great shows and not so great shows came to mind. Read More…

Posted under RV Selling, RV Show, Uncategorized

This post was written by Chuck Morgan on October 13, 2008

Tags: , , , ,

Is Your Mfg. Rep All They Could Be?

Today’s demanding market requires that we all be at our best. A big part of the selling skills equation is proper representation, training and accountability by our manufacturer reps.  Today’s RV buyer visits numerous manufacturer and dealer web sites before calling or coming into the dealership.  Many customers know more about our products and our competitors then we do.  A major part of understanding how our products stack up against the competition is the manufacturer rep.  In the last 18 years I’ve seen plenty of reps.  Some good, some bad.  Some excellent, some horrible.  Some hard working and accountable, some lazy and ineffective. Read More…

Posted under Dealership, RV Selling

This post was written by Chuck Morgan on October 4, 2008

Tags: , , ,

RVDA International Convention Highlights

Back at the office after a quick 3 days at the Recreational Vehicle Dealers Association International Convention.  The convention was held at the Rio Hotel/Casino in Las Vegas Nevada last week.  This was my first trip to the convention.  I was invited to give 2 seminars originally, then had a 3rd added a few days later due to a cancellation by another speaker.  I’m not sure of the attendance numbers though I know they were down from last year.  As this was my first trip it seemed like alot of people to me!
It was great running into my friends and associates in the business, including my current ongoing dealers.  I was able to spend only a few minutes with each as everyone’s schedule was hectic getting from seminar to seminar during the short breaks in between.  One of the highlights for me was Read More…

Posted under Uncategorized

This post was written by Chuck Morgan on September 26, 2008

Tags: ,